Why do we care about brands? The answer seems obvious, but there is so much more to it. Companies spend millions on advertising, because they understand the power of the brand. Imagine, just for fun, the quality, fit, color, and everything else is the same between two pairs of jeans, yet one is Levi’s and costs $100, and the other is generic and costs $40. Which one would you buy?
Wired recently published a very interesting article on the subject, in their frontal cortex blog. It’s not a new subject, but it is always interesting to think on.
If only I could have found this 1947 film Are You Popular when I was younger. It would have saved me so much trouble becoming popular and asking out girls.
The Murmur Study by Christopher Baker and Juhász Márton András constantly searches Twitter for phrases like eww, argh, hmph and grrr and then prints the guilty tweets on one of 30 thermal printers. The endless ticker tape gathers on the floor below. The purpose of the installation is to analyze the prevalence of human emotion through technological sources such as Facebook and Twitter. More images after the jump.
PUBLIC SCHOOL is a group of creative folk working on the east side of Austin. 2 photographers and 5 graphic designers doing our best to show you everyone's best.
