Art direction and design for WHY? — EP, CD and tour merch.
The 10″ EP, limited to 700 copies, features gold foil, and gold vinyl to play up the Willy Wonka theme.
“Golden Tickets” is a collection of personalized “theme songs” for and about seven specific WHY? fans. Over the the course of several months, Yoni and Josiah Wolf internet-stalked their fans for the purpose of crafting the homage which would end up on this album.
The concept, Yoni explaines, was that, “We would write a theme song for one customer who came to the [WHY?] web store and bought something every month. Like Mighty Mouse. It would be a song about that person. We’d read all about them on Facebook and Twitter, and sometimes even go so far as to contact their significant other to ask them questions. Then I would write the song on piano, and my brother would take the skeleton of lyrics & piano and turn it into a fully realized arrangement.”