Jay B was hired by Pentagram’s Austin office to shoot a series of print ads for Dick’s Sporting Goods spring advertising campaign. He worked with the art direction of Stu Taylor and DJ Stout to produce photographs of several long distance runners in studio.
Dick’s Sporting Goods Spring Ad Campaign
- Work by:
- Jay B Sauceda
- Pentagram Austin
- Dick's Sporting Goods
10 runners were flown in from around the country and photographed in studio. After making them all run sprints for 30 minutes, they were brought inside and photographed while cooling down.
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